People who stand out

The ingredients of success
Have you ever wondered why some people are so successful and how they manage to stand out from the crowd?

This world bestseller gives a new, exciting version of success and the factors that lead to it!

So what is the secret to success?

Most of the time, success stories focus on intelligence and ambition. In this book, the version of the real story of success is very different, bolder and much more interesting!

Malcolm Gladwell examines the lives of people who have made a difference – from the Beatles to Bill Gates – and reveals what they have in common. He looks behind the spectacular achievements, the myths and legends, and reveals what really explains the extraordinary success of some people.

It seems, after all, that the real secret to success is something surprisingly simple, which depends solely on a few turning points in people's life stories - the culture in which they grow up and the way they use their time.

In his attempt to describe this logic in a simple way, Gladwell offers a fascinating and radical sketch of the exploitation of human potential.

This book will make you reconsider your views on success and challenge you to see yourself from a different perspective.

THE Malcolm Gladwell (www.gladwell.com) is an author, journalist, cultural commentator, and thinker. He worked for about 10 years as a reporter for the Washington Post, before becoming the newspaper's New York bureau chief. He has been a columnist for The New Yorker since 1996. In 2005, Time magazine included him in its list of the 100 most influential people in the world. He is the author of two other international bestsellers, The Tipping Point: How Little Things Can Make a Big Difference and Blink: The Power of Thinking Without Thinking.