Start with the Why

A book for those who want to inspire others...and for those who want someone to inspire them.

Simon Sinek is leading a movement to build a world where most of us are inspired by the work we do. Millions of people have already watched his TED.com talk about the importance of knowing why we do what we do. In his book Start with Why , Sinek takes this idea even further.

Every person or company can explain what they do. Some can explain how they are different or better, but few can clearly articulate why. WHY is not about money or profit – these are results. WHY is what inspires us and those around us.

From Martin Luther King to Steve Jobs to the Wright Brothers, leaders who inspire people think, act, and communicate in exactly the same way—in stark contrast to what everyone else does. Drawing from a wide range of real-life stories, Sinek describes in this book the framework within which a company can be built, a movement organized, or people inspired.
It all starts with WHY!

THE Simon Sinek is leading a movement with a very simple goal: to inspire people to do what inspires them. His TEDx talk on WHY is among the top twenty most-viewed talks on TED.com, and Sinek is now invited by a wide range of companies to share his WHY idea with them. From members of Congress to foreign ambassadors, from small businesses to giants like Microsoft and Wal-Mart, from Hollywood to NASA and the Pentagon, anyone who wants to inspire others is now seeking to learn about WHY. Sinek works as an adjunct at the RAND Corporation, teaches Strategic Communication at Columbia University’s graduate program, and is active in the arts and nonprofit sectors. When he’s not traveling, he lives in New York City.