A CEO's diary

"The principles in this book will guide you in the highly competitive world we live in."

–Robert Greene

This is not a book about business strategy. Strategies, however, are fleeting, like the seasons. This book is about something more permanent.

In Diary of a CEO Steven Bartlett presents the values ​​and rules that lie at the heart of all success and failure. Through his personal experiences and conversations with leaders, neuroscientists, sports people and multi-billionaire entrepreneurs, he composes a success guide that is addressed not only to CEOs, but also to every individual who wants to reach the heights in their personal and professional lives.

The Diary of a CEO is not a collection of theories – it is a map of action. Bartlett shares 33 rules that touch on every aspect of life: from personal development and career to managing relationships and teams. He leads the reader step by step, explaining in a pleasant and understandable way how each of us can build our own path to success and happiness. From the rule “Fill your five buckets,” which shows how knowledge, skills and reputation are connected to create opportunities, to the lesson on how to win supporters and loyal partners, Bartlett offers practical strategies that are effective today and will be effective in 100 years.

Whether you want to start your own business, improve your career, or simply develop personally, this book will show you how to find the courage to think differently and take control of your life.

EXCERPTS FROM THE BOOK

 “One of my closest friends founded and ran one of the fastest-growing advanced nutrition companies in Europe. He often confessed to me that the biggest challenge they faced with their products was that they tasted so good that customers had a hard time believing they were good for them. At one point, they seriously considered making products that tasted worse in an effort to boost sales. These examples prove that making things easier is not necessarily the path to a psychological leap; sometimes you have to do the opposite: increase friction, wait times, and inconvenience to achieve the same boost in perceived value.”

“The Rule: Harness the power of progress. In order to solve problems, encourage and recognize small successes. This creates a constant dynamic of progress, which creates an atmosphere of success and a positive sense that the team is moving towards achieving its larger goals. Employees are more motivated when they are meaningfully involved in the work they do and feel like they are making a difference.

“ Innovation is often portrayed as something that happens by chance, something that only happens because of the genius of a select few, or as a happy coincidence. The light bulb, Velcro, penicillin, and sticky notes are just a few examples that perpetuate this misleading belief. The painful, gradual process behind the leap is almost always overlooked when these stories of innovation are told, which focus only on the end result. Don’t let these myths fool you—innovation almost always comes about through the hard work and determination of persistent individuals and great teams connected to the right culture and philosophy, not through moments of inspiration, sheer luck, or brilliant minds.”

WHAT THEY HAVE SAID ABOUT THE BOOK

 « The Diary of a CEO It is an essential companion for every leader who wants to confront himself and lead us into the new era." Simon Sinek

"I support Steven Bartlett with all my heart because this guy embodies the entrepreneurial spirit." Gary Vaynerchuck

"Steven Bartlett synthesizes his experiences into practically applicable principles that will challenge and guide you in the highly competitive world we live in." Robert Greene

"Steven Bartlett guides readers to redefine success and realize their potential. This book is essential reading for anyone who dreams of creating something great." Jay Shetty

"As unexpected as it is persuasive, Steven's advice will multiply your chances of achieving your big dreams." Marie Forleo

"Intelligent, insightful and true." Mo Gawdat